Last Updated: 17^th June  2026

1. INTRODUCTION

Welcome to NUKH, a fashion and lifestyle brand owned and operated by Tulsi Atelier LLP ("Company", "NUKH", "we", "our", or "us"). We value the trust placed in us by our customers and are committed to protecting the privacy, confidentiality, and security of the personal information entrusted to us.

This Privacy Policy explains how we collect, receive, store, process, use, disclose, transfer, retain, and otherwise handle personal information obtained through our website, www.thenukh.com, our customer support channels, social media platforms, marketing communications, and any other interactions you may have with NUKH (collectively referred to as the "Platform").

The purpose of this Privacy Policy is to provide transparency regarding our data practices and to inform users of their rights and choices concerning their personal information. We are committed to processing personal information responsibly, fairly, and in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 and other relevant regulations that may apply from time to time.

By creating an account, accessing, browsing, purchasing products from, or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, NUKH shall obtain your consent before collecting, processing, or using your personal information. Such consent shall be free, specific, informed, unconditional, and unambiguous and may be withdrawn by you at any time, subject to applicable legal requirements.

If you do not agree with the terms of this Privacy Policy, you should discontinue use of the Platform and refrain from providing personal information to us.

2. WHO WE ARE

The Platform is owned and operated by:

Tulsi Atelier LLP

Registered Office:

Pushpanjali Bunglow
C 22 R87/88
1st Floor
Opp. Silver Apartment
Municipality Road
Ulhasnagar-421003

Customer Support Email:
hello@thenukh.com

Customer Support Number:
+91 9960450904

Throughout this Privacy Policy, references to "NUKH", "we", "our", or "us" refer to Tulsi Atelier LLP and its authorized representatives, affiliates, employees, contractors, service providers, and business partners involved in operating the Platform.

3. INFORMATION WE COLLECT

In the course of operating our business and providing our services, we may collect various categories of information from users.

A. Personal Identification Information

When you create an account, place an order, contact customer support, participate in promotions, subscribe to communications, or otherwise interact with the Platform, we may collect information including:

·       Full name;

·       Email address;

·       Mobile telephone number;

·       Billing address;

·       Shipping address;

·       Username and account credentials;

·       Date of birth (if voluntarily provided);

·       Gender preferences (if voluntarily provided);

·       Customer service correspondence;

·       Information submitted through forms or surveys.

As account registration is mandatory to access and transact on the Platform, certain personal information is necessary for the creation and maintenance of your user account.

B. Account Information

To facilitate account creation and ongoing customer engagement, we may collect and maintain information relating to:

·       Account registration details;

·       Login credentials;

·       Password-protected account information;

·       Saved addresses;

·       Wishlist activity;

·       Shopping preferences;

·       Order history;

·       Communication preferences.

Authentication and account access may be facilitated through passwords, one-time passwords (OTPs), verification codes, or similar security mechanisms implemented by NUKH or its authorized service providers. Users are responsible for maintaining the confidentiality of such credentials and verification methods.

Users are responsible for maintaining the confidentiality of their account credentials and for all activities conducted through their accounts.

C. Transaction and Purchase Information

When products are purchased through the Platform, we may collect and process information relating to:

·       Products ordered;

·       Order values;

·       Payment confirmations;

·       Delivery instructions;

·       Shipping status;

·       Refund requests;

·       Exchange requests;

·       Return requests;

·       Customer support interactions related to transactions.

Payment transactions are processed through secure payment infrastructure provided by HDFC Bank, Razorpay, and other authorized payment service providers. During the payment process, users may be redirected to payment gateways or platforms operated by third parties. Such providers maintain their own privacy, security, and compliance obligations. NUKH does not store complete payment card information on its own servers.

D. Device and Technical Information

Whenever users access the Platform, certain information may be collected automatically, including:

·       IP address;

·       Device identifiers;

·       Browser type and version;

·       Operating system;

·       Network connection information;

·       Device settings;

·       Website interaction data;

·       Session activity;

·       Referral URLs;

·       Geographic location derived from IP address;

·       Date and time of access.

Such information assists us in maintaining security, improving website functionality, diagnosing technical issues, and enhancing user experience.

E. Marketing and Preference Information

We may collect information relating to user preferences and engagement, including:

·       Product interests;

·       Shopping behavior;

·       Wishlist selections;

·       Marketing communication preferences;

·       Survey responses;

·       Contest participation;

·       Promotional campaign interactions;

·       Reviews, ratings, and feedback voluntarily submitted by users.

This information enables us to personalize content, improve product offerings, and provide a more relevant customer experience.

4. HOW WE COLLECT INFORMATION

NUKH collects information through a variety of lawful methods depending on the nature of your interaction with the Platform.

Information Provided Directly by You

We collect information that you voluntarily provide when you:

·       Create or update your account;

·       Purchase products through the Platform;

·       Subscribe to newsletters or promotional communications;

·       Contact customer support;

·       Participate in surveys, contests, giveaways, or promotional campaigns;

·       Submit reviews, ratings, comments, feedback, or inquiries;

·       Communicate with us through email, telephone, WhatsApp, social media channels, or other communication platforms.

Information Collected Automatically

Certain information is automatically collected when users interact with the Platform through cookies, pixels, software development kits, web beacons, analytics technologies, and other tracking mechanisms.

This information may include:

·       Device information;

·       Browser information;

·       Operating system details;

·       Session duration;

·       Clickstream activity;

·       Page views;

·       Product browsing history;

·       Search queries;

·       Website performance metrics;

·       Referral information.

Information Obtained From Third Parties

We may receive information from trusted third-party service providers and partners, including:

·       Payment service providers;

·       Shipping and logistics providers;

·       Marketing partners;

·       Analytics providers;

·       Social media platforms;

·       Fraud prevention service providers;

·       Technology and infrastructure providers.

Any information received from third parties shall be handled in accordance with this Privacy Policy and applicable laws.

5. PURPOSES FOR WHICH WE USE YOUR INFORMATION

NUKH processes personal information solely for legitimate business purposes and in accordance with applicable legal requirements.

Order Processing and Fulfillment

We use personal information to:

·       Process and confirm orders;

·       Verify purchases;

·       Facilitate payment transactions;

·       Coordinate packaging and dispatch;

·       Arrange product delivery;

·       Provide shipment tracking;

·       Manage returns, exchanges, cancellations, and refunds.

Customer Account Administration

We process personal information to:

·       Create and maintain user accounts;

·       Authenticate users;

·       Provide account-related services;

·       Maintain customer preferences;

·       Improve account security.

Customer Support

Information may be used to:

·       Respond to inquiries;

·       Resolve complaints;

·       Investigate service issues;

·       Provide after-sales support;

·       Improve customer satisfaction.

 

Reviews, Ratings & Feedback

Reviews, ratings, testimonials, comments, photographs, or other feedback voluntarily submitted by users may become publicly visible on the Platform or NUKH's marketing channels. By submitting such content, users acknowledge that it may be displayed, reproduced, or shared for promotional, informational, or customer engagement purposes, subject to applicable law.

Marketing and Promotional Activities

Subject to applicable law and user preferences, NUKH may use information to:

·       Send promotional communications;

·       Notify users about product launches;

·       Inform users of offers, discounts, and campaigns;

·       Conduct market research;

·       Deliver personalized content and recommendations.

Users may opt out of promotional communications at any time by following unsubscribe instructions or contacting us directly.

Business Operations and Improvement

Information may be used to:

·       Improve website functionality;

·       Analyze customer behavior;

·       Enhance user experience;

·       Conduct internal reporting and analytics;

·       Develop new products and services;

·       Monitor operational performance.

Fraud Prevention and Security

Information may be used to:

·       Detect suspicious activities;

·       Prevent fraudulent transactions;

·       Protect customer accounts;

·       Investigate unauthorized access attempts;

·       Maintain platform security.

Legal and Regulatory Compliance

We may process information where necessary to:

·       Comply with applicable laws;

·       Satisfy regulatory obligations;

·       Respond to lawful governmental requests;

·       Enforce contractual rights;

·       Defend legal claims.

6. COOKIES, PIXELS, ANALYTICS, AND TRACKING TECHNOLOGIES

NUKH utilizes cookies and similar technologies to enhance user experience and improve Platform performance.

Cookies are small text files stored on a user's device that enable recognition of returning visitors and facilitate certain website functions.

Types of Cookies We May Use

Essential Cookies

These cookies are necessary for the functioning of the Platform and cannot generally be disabled.

They enable:

·       User authentication;

·       Secure login;

·       Shopping cart functionality;

·       Order processing;

·       Security features.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Platform.

Analytics technologies may collect information regarding:

·       Website traffic;

·       Popular pages;

·       User journeys;

·       Session duration;

·       Device usage patterns.

NUKH currently utilizes Google Analytics and similar tools for these purposes.

Advertising and Marketing Technologies

We may use tracking technologies such as Meta Pixel and related advertising tools to:

·       Measure campaign performance;

·       Deliver personalized advertisements;

·       Improve advertising effectiveness;

·       Understand customer interests.

These technologies may permit us and our advertising partners to recognize users across websites and devices.

Third-party advertising partners may use cookies, pixels, and similar technologies to deliver personalized, interest-based advertising, measure campaign effectiveness, and better understand user preferences and interactions across digital platforms.

Managing Cookie Preferences

Most web browsers permit users to manage cookie preferences through browser settings.

Disabling certain cookies may affect the availability or functionality of portions of the Platform.

7. SOCIAL MEDIA, WHATSAPP, AND THIRD-PARTY COMMUNICATION CHANNELS

NUKH maintains a presence on various social media platforms, including Instagram and other communication channels.

When users interact with NUKH through social media platforms, the collection and processing of information may also be governed by the privacy policies of the relevant platform providers.

Where users voluntarily provide their contact information or consent to receive communications through WhatsApp or similar messaging platforms, NUKH may send:

• Order confirmations
• Delivery notifications
• Customer support responses
• Promotional messages
• Marketing communications
• Product updates

Promotional and marketing communications shall be sent only where consent has been obtained from the user or where otherwise permitted under applicable law. Users may withdraw such consent at any time through available opt-out mechanisms or by contacting NUKH.

8. SHARING AND DISCLOSURE OF INFORMATION

NUKH does not sell, rent, trade, or otherwise commercially exploit personal information in exchange for monetary consideration.

However, information may be shared under the circumstances described below.

Payment Service Providers

Payment-related information may be shared with HDFC Bank, Razorpay, and other authorized payment processing partners to facilitate secure transactions.

Such providers maintain independent security and compliance obligations.

Logistics and Delivery Partners

To fulfill orders and provide delivery services, information may be shared with logistics providers including:

·       Blue Dart;

·       Delhivery;

·       ATS;

·       EKart;

Information shared may include:

·       Customer name;

·       Delivery address;

·       Contact number;

·       Order details necessary for fulfillment.

Technology and Infrastructure Providers

Information may be shared with service providers that assist with:

·       Website hosting;

·       Cloud infrastructure;

·       Analytics;

·       Customer support systems;

·       Security monitoring;

·       Communication services.

Such providers are contractually required to protect information and use it only for authorized purposes.

Professional Advisors

Information may be disclosed to:

·       Lawyers;

·       Auditors;

·       Accountants;

·       Consultants;

·       Insurance providers;

where reasonably necessary for business operations or legal compliance.

Corporate Transactions

In the event of a merger, acquisition, restructuring, financing transaction, asset transfer, or similar corporate event, personal information may be transferred as part of the business assets involved.

Legal Requirements

NUKH may disclose personal information if required to do so by law or where disclosure is reasonably necessary to:

·       Comply with legal obligations;

·       Respond to lawful requests;

·       Protect legal rights;

·       Prevent fraud;

·       Protect customer safety;

·       Protect business interests.

9. DATA SECURITY

NUKH recognizes the importance of maintaining appropriate security safeguards to protect personal information.

We implement commercially reasonable administrative, technical, organizational, and physical measures designed to protect information against:

·       Unauthorized access;

·       Unauthorized disclosure;

·       Misuse;

·       Loss;

·       Destruction;

·       Alteration;

·       Theft.

Security measures may include:

·       Encryption technologies;

·       Secure payment processing;

·       Password protection;

·       Access controls;

·       Firewall protections;

·       Security monitoring systems;

·       Employee confidentiality obligations.

While NUKH strives to maintain robust security standards, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. Users acknowledge and accept the inherent risks associated with internet-based communications.
In the event of a personal data breach, unauthorized access incident, or security compromise affecting personal information, NUKH shall take commercially reasonable measures to investigate, contain, mitigate, and remediate the incident. Where required under applicable law, NUKH shall comply with relevant reporting, notification, and disclosure obligations and may notify affected individuals and regulatory authorities as appropriate.

10. DATA RETENTION

NUKH retains personal information only for as long as is reasonably necessary to fulfill the purposes for which such information was collected, including the provision of services, fulfillment of contractual obligations, compliance with legal requirements, resolution of disputes, enforcement of agreements, and protection of our legitimate business interests.

The retention period applicable to personal information may vary depending upon the nature of the information, the purpose of processing, and applicable legal or regulatory obligations.

For example, we may retain:

·       Account information for as long as a user maintains an active account with the Platform;

·       Transactional records for accounting, taxation, auditing, and compliance purposes;

·       Customer support records to facilitate future service requests and dispute resolution;

·       Security and system logs for fraud prevention, cybersecurity monitoring, and legal compliance purposes.

Where personal information is no longer required for the purposes described above, NUKH shall take commercially reasonable steps to securely delete, anonymize, or otherwise render such information incapable of identifying an individual, unless retention is required or permitted by law.

11. USER RIGHTS AND CHOICES

Subject to applicable law, users may have certain rights in relation to their personal information.

These rights may include:

Right to Access

Users may request information regarding the personal data maintained by NUKH and the purposes for which such data is being processed.

Right to Correction

Users may request correction or updating of inaccurate, incomplete, or outdated information maintained by NUKH.

Right to Withdraw Consent

Where processing is based upon consent, users may withdraw such consent at any time, subject to legal or contractual restrictions.

Withdrawal of consent may affect the availability of certain services, features, or functionalities offered through the Platform.

Right to Erasure

Users may request deletion of personal information where such deletion is permitted under applicable law and where retention is no longer necessary for legitimate business or legal purposes.

Right to Grievance Redressal

Users may contact NUKH regarding concerns, complaints, or inquiries relating to the handling of personal information.

Right to Nominate

Where applicable under the Digital Personal Data Protection Act, 2023, users may nominate another individual to exercise certain rights on their behalf in accordance with applicable legal requirements.

To exercise any applicable rights, users may contact us using the contact information provided in this Privacy Policy.

NUKH reserves the right to verify the identity of any individual submitting a request before acting upon such request.

12. ACCOUNT MANAGEMENT AND ACCOUNT DELETION

As account creation is mandatory for placing orders and accessing certain features of the Platform, users are responsible for maintaining accurate account information at all times.

Users may request closure of their account by contacting NUKH customer support.

Upon receipt of a verified account closure request, NUKH may deactivate or delete the account, subject to:

·       Outstanding orders;

·       Pending refunds;

·       Ongoing investigations;

·       Fraud prevention requirements;

·       Regulatory obligations;

·       Legal record retention requirements.

Account deletion does not necessarily result in immediate deletion of all associated information where retention is required by law or legitimate business necessity.

Verified account deletion requests will generally be processed within 30 days, subject to applicable legal, regulatory, tax, accounting, fraud prevention, and record retention requirements.

13. CHILDREN'S PRIVACY

The Platform is intended for use by individuals who are legally capable of entering into binding contracts under applicable law.

Individuals below 18 years of age should not create accounts, place orders, or provide personal information through the Platform without the involvement and consent of a parent or lawful guardian.

NUKH does not knowingly solicit, collect, process, or store personal information from children where such collection is prohibited by law.

If NUKH becomes aware that personal information has been collected from a child in violation of applicable laws, reasonable steps shall be taken to delete such information as soon as practicable.

Parents or legal guardians who believe that a child may have provided personal information to NUKH may contact us for assistance.

14. THIRD-PARTY WEBSITES AND SERVICES

The Platform may contain links to third-party websites, applications, services, advertisements, social media pages, or other external resources.

These third-party platforms operate independently from NUKH and maintain their own privacy policies, terms of use, and data handling practices.

NUKH does not control and is not responsible for:

·       The content of third-party websites;

·       The privacy practices of third parties;

·       The security measures implemented by third parties;

·       The accuracy of third-party information.

Users are encouraged to review the privacy policies of any third-party services before providing personal information.

Accessing third-party websites through links available on the Platform is undertaken entirely at the user's own discretion and risk.

15. INTERNATIONAL SERVICE PROVIDERS AND DATA PROCESSING

Although NUKH currently offers products primarily within India, certain technology, cloud hosting, analytics, communication, payment processing, marketing, or software service providers engaged by NUKH may operate servers or infrastructure located outside India.

Accordingly, personal information may be processed, stored, transmitted, or accessed in jurisdictions outside the user's state or country of residence.

Whenever such transfers occur, NUKH shall take reasonable measures designed to ensure that personal information continues to receive an appropriate level of protection consistent with applicable legal requirements.

Where NUKH relies on your consent for the processing of personal information, such consent shall be free, specific, informed, unconditional, and unambiguous, and may be withdrawn by you at any time in accordance with applicable law.

Certain technology, analytics, communication, payment processing, marketing, and cloud service providers engaged by NUKH may process personal information outside India where necessary for the provision of services. By voluntarily providing your personal information and, where required, granting consent, you acknowledge and agree to such processing and transfers, subject to the safeguards and protections described in this Privacy Policy and applicable law.

16. MARKETING COMMUNICATIONS

Users may receive promotional communications from NUKH through various channels, including:

·       Email;

·       SMS;

·       WhatsApp;

·       Social media platforms;

·       Push notifications;

·       Other lawful communication channels.

Such communications may include:

·       Product launches;

·       Collection announcements;

·       Promotional offers;

·       Discounts;

·       Event invitations;

·       Brand updates;

·       Personalized recommendations.

Users may opt out of receiving promotional communications at any time by:

·       Clicking unsubscribe links where available;

·       Following opt-out instructions included in communications;

·       Contacting NUKH customer support.

Notwithstanding any marketing preferences, NUKH may continue sending service-related communications necessary for account management, transaction processing, order fulfillment, customer support, legal compliance, and security purposes.

17. CHANGES TO THIS PRIVACY POLICY

NUKH reserves the right to amend, modify, revise, update, supplement, or replace this Privacy Policy at any time and at its sole discretion.

Changes may be made to reflect:

·       Changes in business operations;

·       Technological developments;

·       Regulatory requirements;

·       Legal obligations;

·       Industry best practices.

Any revised version of this Privacy Policy shall become effective upon publication on the Platform unless otherwise required by law.

Users are encouraged to review this Privacy Policy periodically to remain informed about how their information is collected, processed, and protected.

Continued use of the Platform following publication of any revised Privacy Policy constitutes acceptance of such changes.

18. DISCLAIMER OF WARRANTIES

While NUKH endeavors to implement appropriate safeguards to protect personal information, the Platform and all related services are provided on an "as-is" and "as-available" basis.

To the maximum extent permitted by law, NUKH makes no representation or warranty regarding:

·       Continuous availability of the Platform;

·       Error-free operation of the Platform;

·       Absolute security of transmitted information;

·       Prevention of all unauthorized access incidents.

Users acknowledge that internet transmissions and electronic communications inherently involve risks that cannot be entirely eliminated.

19. GOVERNING LAW AND JURISDICTION

This Privacy Policy shall be governed by, interpreted, and construed in accordance with the laws of India.

Any dispute, controversy, claim, or disagreement arising out of or relating to this Privacy Policy, the collection or processing of personal information, or the use of the Platform shall be subject to the exclusive jurisdiction of the competent courts located in Mumbai, Maharashtra, India.

Nothing contained herein shall limit NUKH's right to seek equitable, injunctive, or other appropriate relief before any court of competent jurisdiction.

20. CONTACT US

If you have any questions, concerns, requests, feedback, or complaints regarding this Privacy Policy or the processing of personal information by NUKH, you may contact us at:

Tulsi Atelier LLP

NUKH

Pushpanjali Bunglow
C 22 R87/88
1st Floor
Opp. Silver Apartment
Municipality Road
Ulhasnagar-421003

Email: hello@thenukh.com

Phone: +91 996045090

NUKH will make reasonable efforts to respond to inquiries and requests within a commercially reasonable timeframe and in accordance with applicable legal requirements.

 

Grievance Officer:

Name: Nikhil Rupla

Designation: Grievance Officer

Email: nikhil@thenukh.com

Address: Pushpanjali Bunglow, C 22 R87/88, 1st Floor, Opp. Silver Apartment, Municipality Road, Ulhasnagar-421003, Maharashtra, India

 

Complaints shall be acknowledged within 48 hours and resolved within 30 days wherever reasonably possible.